Find Your Inspiration.
See how 3D visualization can improve your business.
Reading time: 5 minutes
New York Architecture animation
We were asked to produce the promo video of animation through Manhattan. The main challenge was to build a seamless rush fly through 6 iconic spaces. 12,5 kilometers (7,77 miles) of city model was created to imitate the flying experience.
We were asked to produce the promo video of animation through Manhattan. The main challenge was to build a seamless rush fly...
Novemver 25, 2022
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#1. Build your brand
First of all, to get clients, you need to identify who you are as an interior designer and be able to communicate it. Your personal or your firm’s brand should speak directly to your ideal audience, showing what niche you work in and what you stand for. The style of your visuals, the tone of communication in social media, your brand logo and colors – everything matters.
Another crucial aspect is expressing your mission and values. Why do you do what you do? What do you want to achieve with that? This must be the core of your branding strategy. Brand coherency can make you recognizable among competitors, helping you get clients as an interior designer.
You should be able to tell a compelling story about the work you do. Why do you love the styles you choose, what inspires you about them? What are you putting into the world? You should pick the interior design styles you’re actually passionate about and market them specifically to your clients.
#2. Put together a strong portfolio
Your portfolio is the face of your business, the first thing your prospective clients check out on your website. Sometimes, one glance will decide whether they click out of the site or not.
An interior designer’s portfolio must include their strongest works. As your skills develop, you should update your portfolio accordingly and delete the old works which no longer reflect your level.
If you’re just starting your career in interior design, you might not have enough photos of your completed projects yet. In this case, 3D visualization comes to help. Thanks to 3D interior design renders, you can fill your portfolio with stellar visuals based on your concepts and ideas. You’ll also be able to show what your projects will look like in the future even before they’re actually finished in reality.
Make sure your portfolio reflects your brand and the types of work you’re willing to do. It is a good idea to stick to the styles you like. Otherwise, the clients will hire you for what they see you’re capable of. And you might be stuck in a cycle of doing work you dislike just because your portfolio started with it.
#3. Develop a well-thought-out digital marketing strategy
Our list of tips on how to get clients as an interior designer would be incomplete without this one. A strong online presence must be your priority. And you will need to cover a lot of bases here.
First of all, you should start a website, which will serve as your business card and showcase your portfolio. It is a good idea to add a blog where you will post informative articles on topics related to interior design. This will boost your credibility. And, if your website and blog are SEO-optimized, it will also increase the chances your site gets to the top of the search engine results and you gain organic traffic.
Social media marketing is another vital aspect of attracting new clients. For instance, using Instagram is a great way to build a community around your brand. Post regularly and make sure your visuals are always compelling. You can use professional photos and 3D images for posts and stories, as well as videos and animations for Reels. Also, do not forget to use the right hashtags. It’s a good idea to look up some that are relevant to your local area. You may also tag other designers in chance someone experienced notices your work, and you establish communication.
Although Instagram is the most popular platform for promoting interior design business, it’s wise to have a presence on others as well. On Pinterest, you can share pictures, and Facebook and LinkedIn will allow you to network with colleagues.