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5 Reasons To Consider 3D Rendering In Your Marketing Plan

3D rendering marketing can help you get to the top of the ladder, including architecture, construction, real estate marketing, and development.

Reading time: 10 minutes 

May 27, 2023

Reasons Why 3D Rendering Wins Over Photography in the Marketing Campaign

3D rendering solves problems during product development and launch. It eliminates the need for guesswork, creates promotional materials, and provides a good return on investment. They can predict the outcome with some certainty. And they can focus calmly on how to achieve it.The market for 3D rendering has been growing at an exponential rate, especially in the last few years.


Visualization allows companies to highlight key design aspects and demonstrate the quality of materials and textures to communicate the quality of a product or design. Even with the growing marketing of 3D rendering, hundreds of thousands of companies are still reluctant to incorporate it into their everyday marketing offerings.


There are several niches where 3D rendering marketing can help you get to the top of the ladder, including architecture, construction, real estate marketing, and development.

1. 3D rendering is a universal format

Marketing assets are only as valuable as their distribution channels. 3D rendering can realistically keep track of your initial design.

2. You Can Create the Impossible

3D modeling software is not industry specific. Although such elements and their popularity are not new, these intriguing combinations made with 3D graphics are new. The benefits are not limited to improved presentations and marketing materials. 3D renderings can also serve as a shopping list for professional architects.


Usually, the original architectural design undergoes many changes throughout the project. It is not uncommon for an architect and his clients to live in different cities or even countries. Thus, there is often a need for online presentations and meetings.


3. Photorealistic 3D imaging

Photorealistic 3D imaging is a gift from a situational marketing perspective. Some time ago, there was only one way to get themed product photos for advertising - long, slow, and expensive.


First, the marketer had to make prototypes. Then buy lots of decor, book a photo studio, and send everything to a photo shoot. Then he waited for the photographer to set up the stage, set up the lighting, take a million pictures and process them. Finally, the marketer gets his commercials.


With the advent of 3D rendering, a manufacturer can send a product photo to a smartphone and get 3D models for all design options.

4. Digital models for each advertising campaign

In addition, the marketer can reuse those same digital models for each advertising campaign.


In architecture, three-dimensional views allow architects and planners to view structures and interiors before a single brick. Clients of construction projects can also see what such projects might look like before they invest in them.


The number of companies offering 3D rendering services is growing every day.

5. 3D visualization allows you to test all the parameters

The brand first had to prototype all the versions, then conduct surveys and organize focus groups. These efforts did not guarantee success in the marketplace.


3D visualization allows you to test a product by pre-selling it. No prototypes or photos are required: the marketer gets 3D renderings of all possible options and posts on the website, blog, or platform and allows customers to pre-order.

What’s Next?

Product-market fit is the conformity of the proposed product in a particular market. But if the marketer fails to do so, the product may gather dust in the warehouse because no one wants it.


As a result, the brand will spend resources on producing only the best versions of their designs. It will help lower rates and gain customer acceptance.


The possibilities of 3D rendering are endless. Your potential buyers get a unique opportunity to take a virtual tour of their future dream home, getting all the details in real-time. 3D rendering applications give you a whole new technology at your fingertips. Games have become moresophisticated than ever.

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