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How Do You Evaluate the Quality of Architectural Renderings

Architectural rendering has already taken its niche in many industries. A 3D project visualization has become a part of modern interior design. 

Reading time: 10 minutes 

May 22, 2023

How to Determine the Quality of Architectural Renderings

Today, everyone is involved in volumetric design. Also, architects and designers perform this task. Many clients cannot always judge the quality of work of unscrupulous experts. Learn more about 3D visualization in this article.

Signs of Quality Visualization

The basis of the three-dimensional image is a three-dimensional model made to scale with exact dimensions (if it is created based on drawings).In cases where the customer has provided only sketches or photographs, the elements of the object should be proportional.

Other signs of quality imaging:

• The design features appear unchanged in a model.

• When you look at the finished image, you can see at a glance what material each element is.

• The texture of the surfaces, as well as their ability to reflect light, is visible in the drawing - there is no shadowing effect.


Particular attention to detail is needed when displaying natural wood, including when performing architectural renderings of houses from a bar to observe the following rules:


• The presence of annual rings is an important feature that increases the realism of the image.

• Unacceptable tyling, as they call the repetition of wood patterns, every detail must be unique.


Many designers represent architectural structures in isolation from reality. In addition, the model must convey the characteristics of the surrounding environment, such as woods, buildings, and architectural features.


The main task of photo visualization is to charm the customer. To make him fall in love with the concept of the project. The picture is so realistic that the client has a reaction that is close to shock.


The trouble is that thanks to such a transfer, he misses a stage of living and thinking about the future interior. He already wants just such an interior: it does not matter whether it is comfortable or not. And the interior is not just a visual experience.


Visualization is just one facet of the whole work, just a working image. Because it is a visualization - it is still a concept, not a literal guide (as many clients think).


Architectural renderings can be static images or video (3D animation). Recently, immersive VR technologies have become popular, immersing viewers in 3D worlds.


VR glasses allow the user to walk through a computer-generated building as if it were real, look into the rooms, examine the furnishings, and so on.

Who Wanna Architectural Visualization?

Architects and interior designers use the opportunities provided by architectural 3D visualization. They need it for:


• Presentation of projects to clients.

• Advertising their services.

• Enlarge their portfolio.

• A visual illustration of the expected result of the work for contractors.


In addition to architects and designers, architectural 3D visualization services are often required by realtors and developers. With the help of naturalistic renderings, they advertise and carry out presales of not yet completed real estate. 3D renderings are oriental to the web, billboards, press, and more.


Architects themselves are often involved in creating three-dimensional models of architecture and interior design objects. Photorealistic rendering is almost indistinguishable from the photograph.


Therefore, usually, architectural visualization is engaged in 3D artists. Frequently, these are full-time employees of CGI studio. However, some 3D freelance artists independently find customers.


Often, 3D interior and exterior visualizers go to certified architects and designers. It is easier for them to acquire the necessary skills since they are already familiar with the subject they are interested in. But if you want to learn architectural 3D visualization, you can do it without a specialized education.


A 3D visualizer must know and continue to learn to become a sought-after professional. They master specialized programs and engines for 3D modeling and rendering, such as 3D Max and Vray.

What’s Next?

With the help of many computer programs known and owned by many professionals, realistic representation of created objects exists only in drawing format.


The opportunity to communicate with the whole world is just an incredible chance that the profession of a 3D graphics specialist gives us. Stunning 3D renderings carry weight.


3D visualization matches graphical, structural, and architectural features in design documentation. This type of presentation of a structure can eliminate unpleasant nuances in the construction process and is an opportunity to make adjustments or changes to the design documentation.

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