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What is an architectural

3D visualization

3D architectural renderings are handy for explaining the design to clients and investors. But achieving these goals is not always easy.

Reading time: 10 minutes 

May 8, 2023


How Is 3D Used in Architecture: 5 Ways CGI Helps Experts in the Field Find Success

Architectural visualization is a graphical representation of an object orurban situation in architecture created with the help of computertechnology. It has a high degree of informativeness and allows the mostcomplete presentation of the main characteristics of the future building. Architectural visualization has become a trend in the work of architectsand 3D designers. Therefore, 3D architectural project visualization is a powerful tool for construction companies.


As a field of activity, it appeared in the '80-'90s, when some companiessupplying computer software began to make 3D software for desktopPCs. In countries with developed economies, this specialty came beforeanyone else. This profession is much more complex than it seems at firstglance.


For example, the visualizer must know the rules for installing road signsand markings on the exterior of city streets visualizing. Understandbotany and plant different plants for decoration. And some of them havealready found them in professional computer graphics.

Notes: architectural 3D visualization helps better showcase designideas

Many specialists can fill this gap with 3D visualization. Qualified 3D visualizers can use drawings and sketches to bring designs to life in 3D. Professional architectural 3D visualization services help prevent suchglitches.

3D visualization enables feedback

Without an architectural background, it is difficult for clients to readdrawings. They can't fully understand the design. For example, the clientmay question every decision of the architect and ask to do everythingdifferently. With 3D visualization, avoiding these misunderstandingsbecomes easy.


Professional 3D visualization provides the basis for fruitful discussionbecause it allows architects and clients to speak the same language. Looking at the visualization, the client can point out elements that don'tmeet their requirements.


For example, they may not like the color shade of the roofing or theshape of the windows. Volumetric images are used in outdooradvertising and placed on project sites.


Best examples of 3D visualization:


• Artistic 3d visualization. A distinctive feature is the presence ofsubjects. A fat cat on a window sill, a boy with a car in a sandbox, and a couple in love on a bench evoke emotion, help keep theattention and make looking at the image.

• Architectural 3d visualization. Developers and design firms orderarchitectural renderings to present the project to investors andgovernment agencies. Stage sketches do not use. The attention ofbusiness people focuses on the facades and interiors of the futurebuilding. Every detail of the house gets elaborated.

• Technical visualization. The studio has a task to show theproduction process.

• Interior visualization. Colorful illustrations show the future ofliving. Pictures of completed homes are used in exterioradvertising.


Architectural renderings are one of those architectural modelingproducts that allow you to demonstrate and convey the mood of theinterior and exterior of a future home. These renderings depict thecompleted object in reality with an extreme realism of level.


Interactive 3D Panoramas

The viewer can move around the picture to see every corner of theproject. It's much better than still views because it immerses clients inthe panoramas and provides a better understanding of the design.

CG Animation

CG animations are like videos showing you every feature of the project. You have to build a scene in 3D. There is no one-size-fits-all way for 3D visualization of any kind. There are many ways to do this, spanningdifferent applications, project timelines, and budgets.

It saves time for creative work

Developing new creative ideas is a vital need for architects. Forexample, to succeed in pitching a project, an architect needs to prepareappropriate visual materials.


Then the expert must go through the design approval phase. The clientmay misunderstand the design or object to the estimate. So, the architectis involved in endless discussions.


3D visualization solves both of these problems. Experienced 3D artistswill then create stunning photorealistic renderings using drawings and a list of materials. 

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